MSc Global Marketing

Integrated marketing knowledge of contemporary theories and practices utilised within industry.

MSc Global Marketing

Modern business is increasingly global, and at the British School of Leadership and Management we have designed a programme to match. Our MSc Global Marketing gives you the comprehensive knowledge, expertise and skills you need to build a successful career in international business and make a positive impact on the world around you.

Drawing on GCU’s close relationship to industry, we will help you develop new insight into the cross-cultural challenges you’ll face in today’s global environment and how to address them. You will discover how technology can help you develop sustainable marketing practices, better understand consumer behaviour and plan marketing, branding and communication strategies. You will study marketing in both theory and practice, for a world-class education built on GCU’s decades of academic and professional experience in the field.

As part of our welcoming, open and diverse GCU community, you’ll also be in the ideal place to launch a marketing career that is globally engaged and socially responsible – truly serving the common good.

Your Career

You’ll graduate from our career-focused programme ideally positioned to create innovative marketing solutions in a variety of sectors – from fashion to travel, entertainment to technology. Our alumni pursue rewarding careers and create meaningful change in the UK and internationally.

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Start in January 2020:

Start in September 2020:

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What you will study

  • Global Marketing Strategy
  • Product and Service Innovation and Global Logistics
  • Developing Personal and Professional Competence (Work Placement)
  • Research Project: Design and Methods
  • Consumer Led Sustainable Marketing
  • Global Branding and Integrated Marketing Communications
  • Dissertation

“The programme has been designed with industry input to be globally relevant. For example, Students have to come up with an innovation and pitch it in the crowdfunding style presentation – something you would see in the real world.”

Thomas Peschken (Programme Leader and Assistant Head of British School of Leadership and Management)

Entry requirements

Candidates are required to have a UK Bachelor’s degree or equivalent, at grade 2.2 or above.

However, each application to GCU is considered on an individual basis. If applicants do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognised professional bodies, they may be eligible to enter this programme via the University’s Recognition of Prior Learning policy.

Students whose first language is not English will need IELTS with an overall score of 6.0 (with no element less than 5.5).


Home/EU: £8400 | International: £12980

Home/EU: £8700 | International: £13500


We have a range of scholarship for this course. Please visit our scholarships page.

“Every day I notice how the MSc in Global Marketing has benefitted me on a professional level. The programme gave me the right tools to create innovative marketing solutions. I have developed knowledge of global branding from the creation of my personal brand, to the development of the right strategy for market launch.”

Silvia Giribona (MSc Global Marketing)

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